Yes, I'm on TikTok!
One of the fastest-growing social media platforms in the world has now cringed it’s way into my life! How did we get here?
Throughout my entrepreneurial journey, I must admit I have spent the majority of my time improving my websites/services. I also recognize that I’ve spent too much time worrying about creating the perfect piece of content. In my defense, I’m a single/solo parent, working full time, while managing several projects and clients. All of this, outside of my two main priorities (my fantastic family and outstanding job)!
If you are a content creator, the work can be a full-time job by itself. Coming up with ideas, creating the content, and then formatting and writing copy for each platform can be daunting. And just when I thought I was getting close to coming up with a plan for putting more content out, enter Gary Vee (Vaynerchuk) and TikTok! 🤦🏾♀️
I’ll be the first to admit that he can kinda rub a person the wrong way – he’s crass, curses a lot. His way of delivering a message can often times leave you in your feelings or in 100% disagreement. However, if you can see past all that, you learn that he is good at what he does, which is marketing. And he gives away his knowledge for free!
While, yes, I find him frustrating at times, I do tune in because quite frankly, sometimes I need to be in my feelings about things. Sugar-coated words haven’t always been well received by my innermost complacent self. When Gary says, you’re not putting in enough work, I’m like dang it, he’s right! Even just this morning, he equated the amount of content a basketball coach needed to produce to the amount of work an athlete would need to put in to become a better player.
There really is no difference – the harder you work, the more you learn, the better you’ll be, and the closer you’ll be to perhaps achieving your goals. That’s the hope at least… but I digress.
My point in this article is to share that I’m listening, Gary Vee! I’m working on it! I’m here writing this post (and I’m not a writer) to create content to be shared on my personal pages. I’m also here to say that I’ve joined TikTok after listening to you pitch it for several months now. I created an account for one of my brands – MMA Stalker – and one for my own personal brand.
I also did what you recommended before posting. I consumed as much content as I could. It was excruciating at first, as I didn’t understand what it was all about. There was a tremendous amount of cringe in the early days, but I now see the light. I have become somewhat addicted (ugh) – and not necessarily to TikToking myself but to consuming content.
My first TikTok account was MMAStalker.com! I’m still working on the “voice” for our TikToks but have started to post content nonetheless. Amazingly some “Toks” have performed exceptionally well while others not so much BUT still better than some of our posts on other platforms.
I would say this is a massive benefit to the platform now. The ROI (which in this case is my time and effort to create the content) for us has been much higher on TikTok then our other social media accounts. Our content is actually reaching people and thus helping us to gain new followers elsewhere!
Another notable mention is how quickly our audience grew after the first few posts. It took us years to hit 1K followers on Instagram – albeit I don’t post to that platform as often as I should (but I’m working on it, Gary Vee). On TikTok, we hit 1K followers in just a few weeks!
With my own personal account, again, I have not yet figured out my voice here. For the most part, it will be informal. I’ll be sharing my love for dance by joining in the challenges and perhaps share my process on the content I create for my brands.
It is still yet to be determined. However, I also created this personal account to allow me to follow and like TikToks and users that I most likely won’t want to follow with my brand accounts. I feel it’s essential to keep them separate as my dance community may not be interested in following my mixed martial arts community! 😏
Growth has been much slower for my personal account as well, and that’s ok. I’m not so much looking for growth there, as I am personal branding. This will help anyone who’s listening learn more about me and see what I’m up to and that I’m human.
I have no TikTok stats to share here, but I will share that I found some great resources that do have the stats. Check it!
So, yes, I’m on TikTok now. In the meantime, I’m working on finding time to put out more content not only on Instagram, Facebook, Twitter, YouTube, and LinkedIn but also now TikTok!